Socially Responsible Businesses Outpace the Competition
Many business owners face the challenge of providing the same products or services as their competition. It can seem impossible to get ahead when your customers see you and hundreds of other businesses as identical. One unique way to set yourself apart is through socially-conscious differentiation. With so many products and services available, it has never been more important to find ways to distinguish yourself from competition while protecting your bottom line.
One way to enact socially-conscious differentiation is through a green initiative . The best part about going green is that it can actually improve your bottom line as well as distinguish a competitive advantage! Here are five simple ways you can save money, attract customers and decrease your impact on the environment.
- Use post-consumer waste (PCW) paper products.
When you can’t go paperless, use eco-friendly paper products. PCW paper is made entirely from recycled paper and it takes 45% less energy and creates half the waste as the manufacturing process for traditional paper.
- Install LED lights.
LED lights save considerably more energy than outdated and inefficient bulbs. While the investment may seem significant, keep in mind that a typical LED bulb will last more than 11 years; that’s 50 times longer than a traditional incandescent bulb! Not only will you save money but you’re customers will also notice the change.
- Start an incentive program for alternate methods of transportation.
Using public transportation, alternative fuel, hybrid vehicles or bicycles can save carbon emissions and highlight your business’ commitment to environmental responsibility. Offering small incentives to your employees will help establish your company as green and attract today’s increasing environmentally conscious consumers.
- Implement a recycling program.
Landfills produce the largest amount of methane, a gas that 21 times more powerful than CO2. Recycling just one ton of paper saves 3.3 cubic feet of landfill space. Not only does recycling significantly reduce the amount of air pollution, it also reduces your waste management expense!
- Use water responsibly.
Water is the single most important natural resource for life but it is becoming scarcer and scarcer as time goes on. On average, water costs $8 per thousand gallons of water and 2.1 trillion gallons get wasted annually because of leaky pipes. Be sure to check your pipes, toilets, sinks and appliances for leaks. It could save you serious money!
Click here to contact EES Consulting and find out what else you can do to gain a competitive advantage and save money at the same time.