Energy Efficiency & Sustainability Consulting

Drive Sales by Promoting Your New Energy Efficient Business (Part 1)

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WHY YOU SHOULD CAPITALIZE ON YOUR NEW GREEN IMAGEScreen Shot 2015-02-11 at 11.03.33 AM

Energy efficiency is the fastest way to improve your bottom line, as you don’t have to bear the struggle of increasing sales.  But it can be so much more than cutting costs if you recognize and leverage the additional benefits that come with energy efficiency – particularly the enhanced public image.  A greener, more socially responsible image can be a tremendous force in growing your business, but customers won’t know about it unless you tell them.  Let’s take a closer look at 5 reasons why you should be promoting your energy efficiency upgrade:

1. You did something good and deserve to celebrate it!

Saving money is the major motivator when it comes to energy efficiency upgrades, and it’s no surprise because the savings are tremendous.  Reduced operating costs, a quick payback, a handsome return on investment, and the resulting jump in profit margin are all reasons to get excited over the financial benefits of energy efficiency.  But don’t forget that you also did something incredible for the planet!  You created a win-win situation for your business and you deserve a big ol’ pat on the back.

2. Sharing your efforts will set you apart from your competition

Every business has a responsibility to be a good corporate citizen and take care of their customers, employees, and community  Sadly, many businesses don’t fulfill this responsibility.  An energy efficiency upgrade will give you the chance to set yourself apart from the rest of the pack and show your customers that your business is a responsible stakeholder in the community.

3. You can expand your reach and gain new customers

Millennials. Why should you care about the Millennial generation?  Because they’re 75 million strong and will surpass the Baby Boomer generation by the end of 2015.  Millennials are the generation most focused on corporate social responsibility when making purchasing decisions.  In order to gain their loyalty, you’ll need to demonstrate that you share similar values like sustainability.  What better way to start than by sharing your new energy efficiency improvements?  Plus, Millennials can be a secondary source of advertising, “Millennials don’t consume food, services, products, or media in silence,” they’re famous for sharing everything.

4. Your customers will reward you

No more “nice guys finish last.”  Consumers reward companies who act as a force of good in the community.  In fact, 68% of adults prefer to do business with companies that are environmentally responsible.  A global average of 55% of people “said they are willing to pay extra when companies are committed to positive social and environmental impact.”  And a whopping 89% of Millennials were more likely to purchase from socially responsible companies.

5. Because It’s Easy!

Showing that your business cares about its impact on the environment and community is extremely easy.  There are plenty of free and low-cost ways to demonstrate your eco-friendly actions.  Launching a green initiative is a great way to expand marketing efforts and it provides an excellent jumping-off point if you’ve never tried marketing.  There’s no special requirements for sharing energy efficiency improvements so you can go as big (or little) as you like, which means you don’t have to get too far outside your comfort zone or take on more than you can handle.

Energy efficiency is the gift that keeps on giving

It’s clear there’s little disadvantage to publicizing your new green image, provided you remain honest about your actions and loyal to your efforts.  Investing in energy efficiency is a no brainer – it’s a low risk investment that offers significant financial benefits AND it can drive new business if your open to it.  Check out Part 2 to learn how you can easily promote your new green image.

WANT TO SEE THIS IN ACTION? 

Join us at Hunt’s Mobil in Marlborough, MA on Saturday, Feb 14 @ noon to see how EESy it is to drive new business after an energy efficiency upgrade!  (Plus you could win a $100 gas card!) 

Hunt's Mobil EES Invite